Reach of the Internet
The success and longevity of any business, no matter the size or industry, depends on how well the business advertises and markets its products or services. Each year, hundreds of small to medium size businesses go out of business because they do not have the resources to effectively advertise and market their products or services.
Unfortunately, many small to medium size businesses cannot afford to advertise on television nor in highly circulated magazines, newspapers, or business directories. There is a serious need to find a viable and affordable advertising medium for small to medium size business owners. This is where Internet can play an efficient and significant role for it is the fastest growing medium in history- it reaches more people and a variety of them, affects more aspects of our lives and has become a fundamental part of the 21st century living.
So, are you taking full advantage of the World Wide Web through your website?